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Kantar Foresight Co-Lab Reports

Explore how important topics will take shape in the near future with these informative reports from Kantar’s Foresight Practice.

Beyond Ozempic

Planning for the Next Five Years of AOMs.

Navigating Confrontational Consumerism

How should brands anticipate and safeguard against this new breed of consumer activism?

Disrupted Consumers, Dynamic Commerce

What will commerce look like in 2025 and beyond, and how will consumers engage with this dynamic world?

Gen Z and Sustainability

How will Gen Z’s unique values, attitudes and expectations redefine where brands and businesses need to take action on sustainability?

Generative AI 2028: The Human View

How will people integrate generative AI into their lives as the technology evolves and what will it mean for businesses?