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Kantar Foresight Co-Lab Reports

Explore how important topics will take shape in the near future with these informative reports from Kantar’s Foresight Practice.

 

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Metaverse 2027 – Expectations and Extremes

What should brands expect from the metaverse over the next five years?

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Disrupted Consumers, Dynamic Commerce

What will commerce look like in 2025 and beyond, and how will consumers engage with this dynamic world?

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Gen Z and Sustainability

How will Gen Z’s unique values, attitudes and expectations redefine where brands and businesses need to take action on sustainability?

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Wellbeing & Me

How will wellbeing evolve and where will resulting opportunities for brands emerge in the coming years?

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Generative AI 2028: The Human View

How will people integrate generative AI into their lives as the technology evolves and what will it mean for businesses?