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Kantar Foresight Co-Lab Reports

Explore how important topics will take shape in the near future with these informative reports from Kantar’s Foresight Practice.


Metaverse 2027 – Expectations and Extremes

What should brands expect from the metaverse over the next five years?

Disrupted Consumers, Dynamic Commerce

What will commerce look like in 2025 and beyond, and how will consumers engage with this dynamic world?

Gen Z and Sustainability

How will Gen Z’s unique values, attitudes and expectations redefine where brands and businesses need to take action on sustainability?

Wellbeing & Me

How will wellbeing evolve and where will resulting opportunities for brands emerge in the coming years?

Generative AI 2028: The Human View

How will people integrate generative AI into their lives as the technology evolves and what will it mean for businesses?