Humanizing the motivations driving behavior
MotiveMix – Kantar’s unique capability leveraging the U.S. MONITOR data – is a portfolio of 15 attitudinal dimensions that deliver deeper perspective and insight into why consumers do what they do in the marketplace.
Projected onto a U.S. marketing database of 270MM adults, MotiveMix can be linked to digital platforms and your own CRM database for insight and activation.
Add human-centric insights to your knowledge of consumer behavior to get a robust picture of your target consumer and what defines their priorities and compels their market behavior.
Individual-level scoring of High, Medium or Low for each dimension
MotiveMix integrates human insights into your Big Data
Apply Kantar’s portfolio of attitudinal dimensions to assess the primary motivations of your target population – and use it to inform your strategic and tactical initiatives and accelerate your marketing ROI by integrating into your research and CRM systems.
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