MONITOR Analytics
Think of MONITOR Analytics as a bullseye: we take U.S. MONITOR’s rich, broad consumer insights and focus them on the people and markets that matter most to your business.
Our suite includes two syndicated segmentation tools and a powerful motivational portfolio
Powered by U.S. MONITOR’s decades of generational expertise, MindBase™ is a generations‑driven attitudinal segmentation that identifies twelve distinct generational groups with unique motivations and mindsets, giving you the precision to target within generations and activate with greater impact.
WellBEINGS segments your population into six distinct groups, each with a unique Wellbeing Index score offering insights across physical, social/emotional, and financial health dimensions.
