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MONITOR Analytics

Unlock and activate the human dimension of your customer and prospect behavioral data

Make better decisions and turn insight into action to create real impact for your brand.
Make insight and knowledge your competitive advantage.
Kantar’s MONITOR Analytics solutions unlock human insights, enabling you to engage more deeply with your consumers.
MONITOR Analytics

Our proprietary data tools are developed from the U.S. MONITOR consumer attitudinal research.

MONITOR Analytics

Powerful algorithms project our consumer insights onto the full U.S. adult population (270MM), linking to digital platforms and your own CRM systems for insight and activation.

MONITOR Analytics

Unlock your consumer mindset by integrating deeper human insights to create higher ROI.

Our Solutions


MotiveMix™ attitudinal portfolio uncovers specific motivations driving today’s consumer to help you shape a stronger, more successful relationship based on what matters most in their lives.


MindBase™ attitudinal segmentation identifies 12 unique consumer segments and the attitudes and values that bind them as a generation but set them apart as individual cohorts.


The WellBEINGS segmentation is a six-segment framework assessing the physical, social/emotional and financial attitudes of unique groups of American consumers.

Apply our solutions to accelerate growth

All supported by our Strategic Consulting Services and Tactical Tool Kits of rich consumer segment profiles, geo-targeting capabilities, ​online and offline activation platforms and ​hands-on experience applying these frameworks in the real world.

Round out your understanding of the “WHO” and the “WHAT” with deeper comprehension of the “WHY” and the “WHAT NEXT”.

Our Experts

Daphane Tan

Consultant, MONITOR Analytics