The nuances of the Canadian marketplace are often underestimated, and as a result companies risk misunderstanding the Canadian consumer. Kantar’s Canada MONITOR provides the only syndicated consumer insights, foresights and strategy solution of its kind for the Canadian marketplace, comprising survey data, trends, topical deep dives, thought leadership and consultative support all dedicated to a deeper and richer understanding of Canadian consumers.
People are harder to understand, trends are harder to stay ahead of, and you don’t always have the time or tools to identify what matters most. That’s why every Canada MONITOR client is supported by a dedicated team of consultants to put our insights and foresights to work for your specific business needs.
Content and Data
Canada MONITOR covers every corner of the Canadian consumer marketplace with data-rich content ranging from snackable infographics to comprehensive deep dives into the topics and segments business need to stay plugged into Canadian culture and attuned to the wants and needs of Canadian consumers.
With Canada MONITOR insights, data and team of consultants, you can…
Move beyond a surface-level understanding of the consumer by enriching segmentations and diving deep into your customers’ core values and beliefs as whole human beings.
Take an outside-in perspective by leveraging trends frameworks and foresight capabilities that allow you to anticipate change and proactively plan against it.
Find Untapped Growth
Connect with the nation’s fastest-growing consumer segments and unlock the potential of high-growth cohorts with our dedicated expertise in youth and DEI.
Act with confidence knowing that Kantar’s data is the gold standard in the marketing research industry and can be relied upon for the most important decisions.
The 2023 Canada Outlook: Canada at the Crossroads of Consumption and Culture
The Canada Outlook is Canada MONITOR’s annual perspective on the key shifts and trends shaping the future of the Canadian consumer landscape and marketplace. This year, we boil those shifts and trends down to two major dynamics that represent the biggest opportunities for brands and marketers in the year ahead: soaring inflation and how it affects consumption, and surging diversity and how it affects culture.
Canada Financial Services Trends Spotlight
The five most relevant MONITOR Consumer Trends in Financial Services
Gen Z & Stress
What is driving Gen Z’s mental health crisis?
Spotlight on Canadian Values
We use the MONITOR Values Framework to deepen your understanding of Canadian consumers.