The nuances of the Canadian marketplace are often underestimated, and as a result companies risk misunderstanding the Canadian consumer. Kantar’s Canada MONITOR provides the only syndicated consumer insights, foresights and strategy solution of its kind for the Canadian marketplace, comprising survey data, trends, topical deep dives, thought leadership and consultative support all dedicated to a deeper and richer understanding of Canadian consumers.
People are harder to understand, trends are harder to stay ahead of, and you don’t always have the time or tools to identify what matters most. That’s why every Canada MONITOR client is supported by a dedicated team of consultants to put our insights and foresights to work for your specific business needs.
Content and Data
Canada MONITOR covers every corner of the Canadian consumer marketplace with data-rich content ranging from snackable infographics to comprehensive deep dives into the topics and segments business need to stay plugged into Canadian culture and attuned to the wants and needs of Canadian consumers.
With Canada MONITOR insights, data and team of consultants, you can…
Move beyond a surface-level understanding of the consumer by enriching segmentations and diving deep into your customers’ core values and beliefs as whole human beings.
Take an outside-in perspective by leveraging trends frameworks and foresight capabilities that allow you to anticipate change and proactively plan against it.
Find Untapped Growth
Connect with the nation’s fastest-growing consumer segments and unlock the potential of high-growth cohorts with our dedicated expertise in youth and DEI.
Act with confidence knowing that Kantar’s data is the gold standard in the marketing research industry and can be relied upon for the most important decisions.
Webinar: 2022 MONITOR Consumer Trends
Be inspired by the latest trends that are meeting consumers’ emerging needs in areas such as Wellbeing, Identity, Responsibility, Protection and Status. The MONITOR team showcases powerful trend metrics, including reach, momentum and category relevance, that can more effectively help you spot future disruptions in the marketplace, make better bets on innovation spaces and stay on-trend with evolving consumer attitudes and behaviors.
Inflation vs. Pent-Up Demand
A strange brew of easing restrictions, two years’ worth of pent-up demand, and record-level household savings adds up to a tailwind that’s just as potent as inflation is a headwind, meaning people are planning to spend less—and spend more.
Canadians and Social Media
As the Canadian government debates stricter regulations on social media platforms and content, we take a look at the generational divide among Canadians when it comes to social media.
Spotlight on Parenting
How salient are environmental issues for Americans, and how do they impact their purchase decisions? After the events of the past three years parents feel exhausted, stressed, and burned out. We identified key parenting trends and insights shaping family life and how they are translating to new challenges and opportunities for brands.