Canada MONITOR
Canada MONITOR is Kantar’s syndicated solution offering on-demand consumer insights, trends, and decision-making support for your entire organization. With Canada MONITOR, you gain a holistic understanding of the Canadian consumer with deep human insights, a comprehensive trends framework, and the support of a dedicated team of consultants to help you get smarter and save time.
Your Canada MONITOR subscription will include:
DATA
Providing proof points
Full access to data from surveys of consumer attitudes, values, and lifestyle aspirations
CONTENT
Insights, trends, & big ideas
A mix of snackable insights, topical deep-dives, cultural trends, and strategic thought leadership, delivered weekly to keep your team informed and inspired
PEOPLE
An extension of your team
A dedicated team of consultants to support your needs and apply Canada MONITOR insights to your business’s strategic priorities
Browse our latest reports
2025 State of the Canadian Consumer
Our annual look at the consumer marketplace explores how Canadians are fed up with both today’s events and long-compounding tensions, while laying out both the near-term stopgaps and longer-term solutions that brands will need to provide.
Quick Read on Health Tracking
When Canadians collect and track data on their personal health, a deeper emotional dynamic emerges.
Quick Read on Gen Z Parents
A first look at the attitudinal makeup of Canada’s youngest parents as they enter the next stage of their lives amid unprecedented disruption.
Download on Gen Z and Physical Retail
Young Canadians are surprisingly drawn to in-store shopping, but their needs are always evolving. How can Canadian brands and retailers continue to build shopping experiences that draw Gen Z into their store?