Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Artificial Intelligence To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects. – Streetscaper, South Korea
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- Artificial Intelligence “Using neuroscience and Ai, Turkish Airlines’ Inner Portrait project captures the unfiltered reactions of first-time travelers, then represents that data as visual art. The project collects real-time brain data from passengers during their maiden voyages, thus revealing their emotional and psychological shifts when exposed to unfamiliar places and cultures. The data is then modeled as visualizations representing each person’s emotional and cognitive journey. ” – Streetscaper, Turkey
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- Mobility “German manufacturer Volocopter and Aéroports de Paris (ADP) collaborated to launch the first electric air taxis for consumers to book during the 2024 Olympic and Paralympic Games. Parisians have been exposed to aggressive campaigns advising them not to take public transport due to the influx of tourists. For wealthier consumers looking for more convenient and exciting modes of transportation, the helicopter gives them the possibility to get to their destinations without the hassle.”– Streetscaper, France
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- Mobility “The H2X Warrego is Australia’s first hydrogen cell pick-up truck. The truck, though coming with a hefty price tag, is highly significant as it may represent the first visible use of green hydrogen. It is also able to cross long distances before needing a fill-up. Green hydrogen is set to expand in Australia over the next years, and this release should accelerate hydrogen refueling infrastructure across the continent. – Streetscaper, Australia
