Kantar’s WellBEINGS solution identifies a holistic set of priorities for each segment
- Built from the U.S. MONITOR survey of American attitudes and values, we’ve uncovered six unique segments with varying priority and engagement in their:
- Physical wellbeing including nutrition, diet, exercise, and health conditions;
- Emotional/Social wellbeing including mental health, stress management, community connections;
- Financial wellbeing including fiscal discipline, financial confidence, and retirement preparedness.
- Projected onto a marketing database of 270MM U.S. adults for immediate activation on your CRM system and online and offline platforms.
Meet The WellBEINGS Segments
POSITIVE – ALTRUISTIC – OPTIMISTIC – HARDWORKING
“I find purpose in helping others and the broader world but could use advice and products to help me better manage my own health and finances.”
HOLISTIC – PROACTIVE – BALANCED – PROTECTIVE
“I’m disciplined in all areas of life. Holistic health is my mantra as I seek balance across all aspects of my wellbeing, and I’m happy to invest in myself.”
OPTIMISTIC – AMBITIOUS – EXPERIMENTAL – PRESENT–MINDED
“I set a high bar for myself and push to excel at all times. I’m on track with my physical health but I stress about being able to achieve the goals I’ve set for my finances and relationships.”
DIY’ER – SKEPTICAL – SELF–RELIANT – ENTERPRISING
“I trust myself to get through life and I have concerns about ensuring a secure retirement down the road. I’m in the driver’s seat so don’t tell me what to do – give me the keys and I’ll take it from here.”
CONTENT – RISK-AVERSE – COMPLACENT – HEALTH BLINDERS
“I’ve worked hard to get where I am today! But my indifference towards my health has started to catch up with me. I’m worried my health challenges may hamper the happy retirement I’ve been counting on.”
AFFLUENT – RESPONSIBLE – BIG SPENDER – GENEROUS
“My focus on my finances has paved the way for a lifestyle where I can truly relish in what I’ve accomplished. I’m willing to splurge – on myself, my health and others. It’s nice to be able to share my good fortune.”
WellBEINGS can provide holistic insights on your healthcare and financial services customers
Apply Kantar’s ready-made segmentation to rapidly divine your target segments for the greatest long-term growth, inform your strategic and tactical initiatives and accelerate your marketing ROI by integrating into your research and CRM systems.
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