MONITOR
On-demand consumer insights, trends, and decision-making support
MONITOR is Kantar’s syndicated solution that merges rich attitudinal survey data with qualitative inputs and strategic thinking to provide on-demand consumer insights, trends, and decision-making support for your entire organization. With MONITOR you’ll gain the deepest understanding of people’s passions and priorities, insight into the most vital macro and emerging trends, and a dedicated team of consultants to help you get smarter and save time.
Browse our latest reports
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Global MONITOR
The 2025 Global Outlook: Seeking a Return on ME
Our annual perspective on the global marketplace explores how consumers are turning their full attention to themselves and looking to get the greatest return on how they invest in their lives
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Canada MONITOR
2025 Canada: The Good Life for Me
Our annual look at the consumer marketplace explores how Canadians are finding ways of making their own forward momentum against the backdrop of a country that feels like it’s standing still
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US MONITOR
U.S Anticipating Alphas Report
An infographic highlighting key insights on Gen Alpha, their family dynamics and more
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US MONITOR
U.S. Latino Youth 2030 Report
This groundbreaking report unlocks new insights about America’s most transformative cohort
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US MONITOR
2025 U.S. Outlook: Values in Volatile Times
Our annual look at the consumer marketplace explores the evolution of personal values through the first half of the 2020s as consumers redefine ambition, agency, and acceptance
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Global MONITOR
Global Gen Z: Unlocking Their Influence
An exploration of Gen Z’s formative experiences, shared values and their relationship with work, brands and activism
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US MONITOR
MONITOR Consumer Trends
An introduction and overview of MONITOR’s Consumer Trends Framework
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Sports MONITOR
Sports MONITOR Athlete Reputation Tracker
Sports MONITOR’s 2024 assessment of athlete familiarity and likeability