MONITOR
Consumer Insights, Foresights & Strategy
Kantar’s MONITOR is a syndicated consumer insights, foresights and strategy solution that combines rich attitudinal survey data with provocative, inspiring and future-focused thought leadership on important shifts in the consumer marketplace.
With MONITOR you’ll gain the deepest understanding of people’s passions and priorities, prescient insight into the most vital macro and emerging trends, and a dedicated team of experts to help you get smarter and save time.
With MONITOR you’ll gain the deepest understanding of people’s passions and priorities, prescient insight into the most vital macro and emerging trends, and a dedicated team of experts to help you get smarter and save time.
Video: MONITOR in a Minute
What’s New
Why MONITOR
MONITOR is the ONLY solution that provides breadth and depth across all of the key knowledge areas vital to a deeper, holistic understanding of your target consumers.
The result?
The ability to make better, more informed decisions to grow your business.
MONITOR answers a wide variety of questions about the consumer
Consumer & Market Insights
We need to reach Hispanic new moms. What are their pain points and passions?
Low-income consumers are a new priority for us. How do their values and attitudes differ from middle-class consumers?
How do the values of Chinese Millennials differ Chinese Gen Z?
Trends & Foresights
What are the key trends impacting our core consumers? Our category?
We are trying to understand how privacy is evolving. What tradeoffs will consumers tolerate in the future?
Where are sustainability trends going, and what will they mean for our business?
Strategic Guidance
How do we become a more authentic brand and earn consumer trust?
What will the next recession mean for my category and consumer?
What is the impact of diversity and inclusion on brand perceptions?
Our approach leverages multiple inputs beyond data alone, delivering deeper insight
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Robust quantitative data: Our quantitative studies drill into the attitudes, values and priorities of consumers around the world
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A network of cultural correspondents: Our network of Streetscapers and our team of consultants scour the globe for new innovations and trend manifestations
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Supplemented with secondary resources: We utilize key secondary data resources, social listening and other AI-powered insights platforms
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Enhanced by internal and external experts: We leverage a variety of thought leaders, futurists and category experts
Explore each MONITOR solution and download complimentary content
Global MONITOR
U.S. MONITOR
Canada MONITOR
