MONITOR
On-demand consumer insights, trends, and decision-making support
MONITOR is Kantar’s syndicated solution that merges rich attitudinal survey data with qualitative inputs and strategic thinking to provide on-demand consumer insights, trends, and decision-making support for your entire organization. With MONITOR you’ll gain the deepest understanding of people’s passions and priorities, insight into the most vital macro and emerging trends, and a dedicated team of consultants to help you get smarter and save time.
Browse our latest reports
Global MONITOR
The 2026 Global Outlook: New Shapes of Aspiration
Our annual perspective on the global marketplace highlights six ways people are creating more flexible, attainable aspirations and how brands can support them along the way
Canada MONITOR
2025 State of the Canadian Consumer
Our annual look at the consumer marketplace explores how Canadians are fed up with both today’s events and long-compounding tensions, while laying out both the near-term stopgaps and longer-term solutions that brands will need to provide
US MONITOR
U.S Anticipating Alphas Report
An infographic highlighting key insights on Gen Alpha, their family dynamics and more
US MONITOR
U.S. Latino Youth 2030 Report
This groundbreaking report unlocks new insights about America’s most transformative cohort
US MONITOR
2026 U.S. Outlook: Blind Spots
Our annual look at the consumer marketplace explores the people, trends and challengers hidden in our blind spots
Global MONITOR
Global Gen Z: Unlocking Their Influence
An exploration of Gen Z’s formative experiences, shared values and their relationship with work, brands and activism
US MONITOR
MONITOR Consumer Trends
An introduction and overview of MONITOR’s Consumer Trends Framework
Sports MONITOR
Sports MONITOR Athlete Reputation Tracker
Sports MONITOR’s 2024 assessment of athlete familiarity and likeability
MONITOR answers a wide variety of questions about the consumer
Consumer & Market Insights
We need to reach Hispanic new moms. What are their pain points and passions?
Low-income consumers are a new priority for us. How do their values and attitudes differ from middle-class consumers?
How do the values of Chinese Millennials differ from Chinese Gen Z?
Trends & Foresights
What are the key trends impacting our core consumers? Our category?
We are trying to understand how privacy is evolving. What tradeoffs will consumers tolerate in the future?
Where are sustainability trends going, and what will they mean for our business?
Strategic Guidance
How do we become a more authentic brand and earn consumer trust.
What will the next recession mean for my category and consumer?
What is the impact of diversity and inclusion on brand perceptions?
Explore each MONITOR solution and download complimentary content
Global MONITOR
A detailed examination of attitudes, values, and lifestyle trends across 29 markets
U.S. MONITOR
A detailed examination of U.S. attitudes, values, and lifestyle trends
Canada MONITOR
A detailed examination of Canadian attitudes, values, and lifestyle trends
