MONITOR
Youth Insights
Our youth insights experts deliver in-depth reporting and strategic guidance on Gen Z and Gen Alpha to businesses looking to shape their marketing for today’s tweens, teens and young adults.
MONITOR has been at the forefront of understanding the hearts and minds of generations for the last half-century. We know what makes generations tick, and we’ve been tracking the growth and evolution of Gen Z’s mindset in our data for more than a decade. Now a new generation is emerging—Gen Alpha—and we’ve already begun building our understanding of this cohort and their family dynamics to guide marketing decisions.
By leveraging Kantar’s youth expertise and MONITOR data, we provide both syndicated and custom solutions aimed at developing a truly deep understanding of young people’s values, attitudes and priorities today—and anticipating the impact of these insights and foresights on the future marketplace.
“Gen Z is the biggest of all the disruptions to come.”
– J. Walker Smith, “Disruptions Are The New Normal,” Kantar FutureView Webinar, 4/14/21
Browse our latest reports
Five Disruptors: Gen Z Food & Beverage
A look at five disruptions Gen Z is driving in the food and beverage space, from the popularity of private label to the rise of low- and no-alcohol beverages and more.
Global Gen Z Country Fact Pack
A look at Gen Z’s key values, attitudes and behaviors across 29 markets around the world
Spotlight on Parents of Gen Alpha
An examination of the shifting parental demographics, attitudes, and values that underpin how Alphas are being raised.
The End of an Era(s Tour)
A look at what the Swiftie travel surge can teach us about Gen Zers’ and Millennials’ broader travel mindset.