WellBEINGS
WellBEINGS is Kantar’s syndicated segmentation solution designed for organizations seeking fast, cost-effective audience insights rooted in attitudes, values, and motivations. Built on U.S. MONITOR’s robust foundation of American lifestyles and values, WellBEINGS segments your population into six distinct groups, each with a unique Wellbeing Index score offering insights across physical, social/emotional, and financial health dimensions.
We’ve developed a Wellbeing Index score using three health dimensions:
Physical
health, nutrition, diet, exercise, and health conditions
Social / Emotional
mental health, stress management, and family / community connections
Financial
fiscal discipline, financial confidence, and retirement preparedness
We identified six distinct groups, each with a unique Wellbeing Index score.
BEST INTENTIONS
ENGAGED EXCEL-ERATORS
IMPATIENT INVINCIBLES
NONALIGNED INVESTIGATORS
GENIAL GLIDERS
