MONITOR Solutions
What’s New
Knowing What’s Next, Now
Key MONITOR Insights over the past few years
Americans fear no change
The 2016 election results were not a surprise as MONITOR cited months earlier that Americans had a “fear of no change” and were craving novelty no matter how disruptive. (June 2016)
Consumers are at greater risk for a global pandemic
Driven by urbanization, climate change, global travel and the faster spread of information, MONITOR warned that the threat and fear of pandemics were expected to increase.
(May 2017)
Brands need to determine their role in inclusion & social justice
MONITOR launched a tool in 2019 to help brands determine how brave consumers expected their brands to be when it comes to diversity and inclusion, cultural connection and social issues. (Dec 2019)
Enhancing Client Value
Recent MONITOR Innovations & Upgrades
More robust
future-forward content
Introduction of a comprehensive trends framework, including macro and emergent trends
Enhanced digital tools
New user friendly data dashboards, upgraded content platform and introduction of a searchable marketplace examples database
Integration of Youth
and Identity & Inclusivity content
Global and U.S. survey and content expansion to better cover Gen Z, Gen Alpha, Hispanics, African Americans, Asian Americans and Americans with Disabilities
Dynamic Values Framework
Introduction of a personal values framework that provides a quick view of critical values similarities and differences across consumer targets and geographies
More timely and nimble insights
Quarterly surveys and quick-turn critical topic surveys and Streetscapes missions
Vertical MONITOR expansions
Launch of Canada MONITOR, Sports MONITOR and China MONITOR