Kantar Foresight Co-Lab Reports
Explore how important topics will take shape in the near future with these informative reports from Kantar’s Foresight Practice.
Caregiving
Reimagined
Finding Opportunities in the Care Gap
Beyond Ozempic
Planning for the Next Five Years of AOMs.
Navigating Confrontational Consumerism
How should brands anticipate and safeguard against this new breed of consumer activism?
Disrupted Consumers, Dynamic Commerce
What will commerce look like in 2025 and beyond, and how will consumers engage with this dynamic world?
Gen Z and Sustainability
How will Gen Z’s unique values, attitudes and expectations redefine where brands and businesses need to take action on sustainability?
Generative AI 2028: The Human View
How will people integrate generative AI into their lives as the technology evolves and what will it mean for businesses?
Metaverse 2027: Expectations & Extremes
A Kantar Foresight Co-Lab Report: What should brands expect from the metaverse over the next five years?