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Generations – Starting Points and Turning Points

Kantar’s Ann Clurman, called one of the nation’s “best researchers and generation-watchers” by U.S. News and World Report, explores Baby Boomers, Generation X, Millennials and Gen Z, four cohorts whose passions and differences have roiled the marketplace for years.
Through this informative webinar, you will gain a foundational understanding of the core values of each generation, including their priorities and passions, what’s top of mind for them today and much more, to help you better anticipate how these different cohorts will react, interpret and behave as the next marketplace unfolds.