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Generative AI 2028:
The Human View

A Kantar Foresight Co-Lab

How will generative AI affect the daily lives of consumers over the next several years? What can businesses start doing today to plan and adapt, and find opportunity in this technology?

With the wide release of DALL-E and ChatGPT in 2022, the public is suddenly aware of how powerful AI tools have become.

Specifically, generative AI, which produces images, text and even video, has captured the imagination of business leaders and the general public.

But so far, the conversation has lacked a clear, human-centered perspective on the near future.

Join fellow leaders from the world’s top brands to explore these questions and more in Kantar’s latest Foresight Co-Lab, Generative AI 2028: The Human View.

This collaborative research study will bring together insight, foresight, strategy and innovation professionals from diverse industries to unlock powerful perspectives and deliver a clear view of the drivers and dynamics that will define how generative AI will impact work, commerce, education, social life and more over the next five years.

Become a Co-Lab Sponsor

Don’t pass up the chance to participate in this truly unique study where the research is shaped by the specific questions you and your peers are looking to answer. In addition to gaining invaluable peer-to-peer learning and connections, this efficient, two-month process delivers:

  • An onboarding call to learn about your organization’s interests and questions about the future of generative AI
  • A full report detailing how generative AI will impact daily life for consumers of all generations in the coming years, and what it means for businesses and brands
  • A private, 60-minute session with members of Kantar’s foresight and innovation teams to embed project learning into your organization