Menu

Cultural
Streetscapes

Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.

Typical Streetscaper Careers

Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
Streetscapes-Map
A founder of a buzzy digital sustainability publication in London
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands

Ways to Use Streetscapes

discover

Discover

Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.

“How are emerging local discourses on inclusivity disrupting traditional definitions of identity in Mexico and Germany?”

“What’s the current landscape for holistic beauty innovations in Brazil, Colombia, China and Indonesia?”

“Where are the culturally leading-edge millennials in Brooklyn, Austin, L.A., and Portland going out at night? What are the differences between cities?”

track

Track

Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.

“How are expectations of trust in Spain and Portugal changing in the food & beverage industry?”

“What are the most recent cultural conversations, tensions, and pockets of contention concerning sustainability in France and South Africa?”

“How have the daily behaviours and values of people in Italy and Sweden shifted amidst the COVID-19 pandemic?”

inspire

Inspire

Collect creative stimuli from marketplace innovations. Learn from the  leading edge across categories and geographies.

How are apparel retail outlets in Tokyo, Seoul, Stockholm and São Paulo elevating consumer experiences?

“What types of beauty messaging trending in Europe can apply to and accelerate interest in Canada?”

“–How are sun care brands in South Korea, France, and Germany broadening the concept of sun protection?”

city

COVID-19: A Streetscapes perspective

See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed;  what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.

Read more

Culture Carousel

See our Streetscapers’ local perspective on…

Artificial Intelligence

To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.

– Streetscaper, South Korea

Mobility

“German manufacturer Volocopter and Aéroports de Paris (ADP) collaborated to launch the first electric air taxis for consumers to book during the 2024 Olympic and Paralympic Games. Parisians have been exposed to aggressive campaigns advising them not to take public transport due to the influx of tourists. For wealthier consumers looking for more convenient and exciting modes of transportation, the helicopter gives them the possibility to get to their destinations without the hassle.”

– Streetscaper, France 

Retail

Guzi stores are offline experiences where consumers fan out over the often solely digital AGC (anime, comics, and video games) culture. The specialty stores hold toys, posters, and more merchandise representing the bonds fans have with their favorite characters. Guzi store attendees consist of Gen-Z and Gen Alpha consumers who either grew up on or still participate in AGC. Because of AGC’s digital and content-centric nature, Guzi stores are often the only in-person touchpoints fans can interact with.

– Streetscapes, China

Socializing
Socializing “Nosequé Social Dining is a diner club where select groups of people try out new restaurants in small cohorts of 10-15 people. This feels new because most diner clubs in Madrid are usually accessible via a sign-up sheet, or by purchasing a ticket. Nosequé works differently, prospective club members have to fill in a form explaining their background, their interests, current job, and age. This form helps the organizers paint a picture of who each person is and whether or not they would make an interesting diner guest. .” – Streetscaper, Spain
«‹ 4 5 6 7

Interested in becoming a Streetscaper?

Apply Now