Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Dining & Restaurants Gajah Putih is redefining Bali’s culinary scene with an innovative gastronomic and theatrical dining experience. The aim is to transport diners to a world of enchantment, where culinary mastery intertwines with theatrical allure, ensuring an unforgettable experience for all. Aside from their culinary journey, Gajah Putih presents guests with a captivating theatre production that skillfully blends culture, tradition, and fantasy.” – Streetscaper, Indonesia
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- Dining & Restaurants Amid a cultural shift toward meaningful social interactions, Stella Artois has introduced the “Friends Delivery” experience, a novel initiative designed to reinforce personal connections. By offering consumers the chance to have their closest friends delivered right to their doorstep via motorcycle for a shared dinner, the brand emphasizes the importance of strengthening existing relationships. – Streetscaper, Mexico
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- Finance Goldie Tech is a “gold-as-a-service” solution that allows users to seamlessly integrate physical gold into their financial portfolios. The platform attracts a population of people focused on finding cutting-edge financial solutions to protect their assets in a volatile world. What sets Goldie Tech apart is its fusion of tradition and innovation, offering consumers a new way to access traditional forms of financial security (i.e. gold) while leveraging modern digital platforms.” – Streetscaper, Germany
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- Finance Frich is a new social finance app that prompts users to enter their income, age, and housing expenses so their costs and age can be anonymously compared with that of other users. Gen Zers are often clouded with content from online figures such as celebrities and influencers who have gained early financial success. Allowing real Gen-Zers to see their finances in relation to other people their age helps paint a more realistic picture of what their finances should look like as people in their early days of entering the workforce.
