Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Experiences “With climate change making daytime temperatures extremely uncomfortable, people in Dubai are developing a culture of night beaches, where they play and swim in the ocean after the sun sets. Though going to the beach is a pleasurable experience, participants have realized it to be too hot to attend during the daytime. Because of this, Dubai has approved night beaches at the beaches Jumeirah 2, Jumeirah 3, and Umm Suqeim 1. Its lighting fixtures have poles and displays that illuminate the beach and help swimmers view land closeby..” – Streetscaper, United Arab Emirates
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- Socializing “Labone Social Club recently opened Wax and Wick, one of Accra’s first social candle-making clubs, provides the local community with a fun and social activity to unleash their creativity. Younger Gen Z and millennials are looking for fun ways to socialise. In Ghana, there is a growing appetite for ‘third spaces’ and Wax and Wick, not only cater to this increase in demand, but it is also a unique experience that is new to the market.” – Streetscaper, Ghana
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- Socializing Girls Only Game Club is a Los Angeles based community where women get together to indulge in their love of in-person games. The club creates gatherings for locals to participate in sports games like kickball and softball as well as card, board tile games like poker, Sequence, and Dominoes. Though some games are public through brand partnerships, most events are invitation-only and seems focused on cultivating an authentic, tight-knit community. – Streetscaper, United States
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- Socializing Posh clothing and lifestyle brand Edmmond Studios created a chess club that features special edition garments for the collection and hosts community events. Despite being created by a clothing brand, the push to create a chess club signifies that for many people, a brand can go beyond aesthetics to generate new experiences for consumers. Brands like Edmmond are finding ways to bring people together to form deeper connections based on what they like to have fun doing.
