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Let the Games Begin?


U.S. sports fans look forward to the Tokyo Summer Olympics

Despite continued calls to cancel it, Kantar Sports MONITOR’s latest survey of adult sports fans found strong anticipation for the 2021 Tokyo Summer Olympics.


Kantar Sports MONITOR is a subscription insights service for brands seeking a deeper, more human connection with modern sports fans. Contact or for more information.

Note: All data shown are from a Kantar Sports MONITOR Flash Poll of 500 respondents, 18+ (May 18-19, 2021)

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