Sports MONITOR
Kantar Sports MONITOR is a syndicated insights service for brands, rights-holders and sponsors seeking a deeper, more human connection with the modern fan and sports enthusiast. Gain an ongoing, deep and data-driven understanding of the modern sports fan and active lifestyle ithat can be applied to consumer insights, innovation, media and investment strategy, creative messaging and more.
Your Sports MONITOR subscription will include:
DATA
Providing proof points
Access to most comprehensive annual study of American sports fans and an annual study of active Americans
CONTENT
Insights, trends, & big ideas
A mix of snackable insights, topical deep-dives, cultural trends, and strategic thought leadership, delivered weekly to keep your team informed and inspired
PEOPLE
An extension of your team
A dedicated team of consultants to support your needs and apply Sports MONITOR insights to your business’s strategic priorities
Browse our latest reports
Winning the Battle for Fan Attention
A fresh perspective on how the unfraying of the cable bundle is affecting the fan experience–raising the bar for fan engagement.
2024 Fan Engagement Study
Kantar Sports MONITOR’s 2024 Fan Engagement study is the most comprehensive study of modern fandom in the U.S.
2024 Sports MONITOR Athlete Reputation Tracker
Sports MONITOR’s 2024 assessment of athlete familiarity and likeability.
2025 Active Americans study
Kantar Sports MONITOR’s 2025 Active Americans study offers a comprehensive exploration of the mindsets, attitudes, and lifestyle choices driving America’s fitness-focused individuals.
MLS Leagues Cup
Kantar Sports MONITOR White Paper: A New Day for North American Soccer.