MotiveMix ^™

MotiveMix is a portfolio of fifteen motivational dimensions that reveal the deeper “why” behind consumer behavior in the marketplace.

Built on decades of U.S. MONITOR insights into American values, lifestyles, attitudes, and behaviors, MotiveMix evaluates an individual’s propensity to act across each motivational dimensions and classifies it as High, Moderate, or Low. Thus, giving brands a simple, powerful way to understand what drives their audiences and how to engage them more effectively.