The Next
Marketplace
A follow-on scenario framework for navigating COVID-19
COVID-19 continues to disrupt businesses across the globe.
In the U.S., we are experiencing a dual-reality world in which infection rates and key sectors of the economy are both surging. But we aren’t through this yet.
The natural question is: how do we make sense of this evolving marketplace in 2021, and what should we expect to happen next?
Leveraging Kantar’s scenario framework—The Next Marketplace—we recommend the following options to help navigate this next period of uncertainty and disruption.
REVIEW EXISTING SCENARIO FRAMEWORK
Download the full scenario report or replay a taped overview of the content, both accessible on the MONITOR Gateway to existing clients.
SCHEDULE A VIRTUAL
IMMERSION
A 60-minute virtual briefing of the content with two Kantar senior leaders. This is a chance to understand and debate some of the underlying certainties and uncertainties.
EXECUTE RAPID SCENARIO PLANNING
A short series of working sessions to identify the key questions your business needs to answer, followed by a facilitated planning session for each.
BUILD A CUSTOM SCENARIO FRAMEWORK
Every business has unique perspectives, so this is a chance to update the 2×2 with new uncertainties. The outcome is a customized and actionable scenario model, ready for deployment.
For more information contact Don Abraham or Elizabeth Katsadouros.