Inflation and Risk Reduction
A Kantar Special Report
Inflationary cycles and economic downturns are typically viewed by marketers as value-seeking events, not risk-reduction events. This time, however, inflation is spiking in a way that brings more risk for consumers, not just less purchasing power.
Download “Inflation and Risk Reduction”, a special report from Kantar thought leader J. Walker Smith, to understand the main ways consumers will experience inflation this time around and how brands should adapt their strategies, including which priorities they should double-down on in the current marketplace.
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