MONITOR
Inclusion Insights
MONITOR’s inclusive capabilities are built to reflect the values, needs, and priorities of today’s fastest-growing and most influential consumers—Latino, Black, Asian, LGBTQ+, Gen Z, neurodivergent, and beyond. For decades, we’ve equipped brands with the foresight and frameworks to understand people through the lens of culture, experience, and aspiration.
Since the 1980s, MONITOR has trended key questions across segments—building one of the richest long-term datasets on diversity and inclusion in the industry. We’ve reported not only on shifts in the broader cultural landscape, but also on what these shifts mean for brands: from innovation and messaging to product development and cross-category strategy.
Our work includes deep dives into diverse consumer segments, the evolution of cultural paradigms like microculturalism and polyculturalism, and the tools brands need to evolve with the times. Grounded in inclusion, our macro trends, cultural intelligence, and human insight help brands navigate complexity, anticipate change, and lead with confidence in an increasingly dynamic marketplace.
Browse our latest reports
Inclusion Outlook
A powerful and timely collection of insights aimed at guiding brands through cultural shifts and the challenging political landscape.
Latino Youth 2030
A futures-focused study created to decode the evolving values and cultural power of Latino youth.
Download on Black America
An in-depth view of Black America’s pursuit of greater visibility, economic power and cultural influence.