A Futures + Sustainable Transformation Co-Lab
The Future
of Access
Exploring the next step along the inclusion journey
to unlock growth and innovation
Access enhances brand growth.
The notion of access underpins a key element of Kantar’s Blueprint for Brand Growth. Quite simply, in order to grow, brands must appeal to and include more people, which means ensuring that more people can reach, use, and benefit from your products and services.
But growth is increasingly complex. It requires understanding and addressing the full spectrum of evolving barriers—economic, technological, social, physical, and systemic—that keep potential customers from engaging and keep your brand from growing to its full potential. It’s about actively removing obstacles and creating more pathways for participation, making sure that more people can say yes and want to say yes.
Kantar data found that companies that can predispose more people have clear results:
… than brands with weaker predisposition
*Demand Power, Pricing Power, and Future Power analysis using Kantar Worldpanel sales data
But access is about more than inclusion—it’s a strategic growth driver. It reduces friction, creates a more meaningful and personalized customer experience, and predisposes more people to choose your brand.
What are the current barriers to access and what solutions may emerge? How will these changes reshape traditional views of accessibility and inclusivity? And how can brands and companies harness access to drive growth?
To help leaders navigate the road ahead, Kantar has launched the Future of Access, the latest in our series of Foresight Co-Labs. We will explore the leading edge of access, to surface implications across different areas of consumer life, including:
Mobility & Transport
House & Home
Technology & Digital Access
Social Life & Community
Health & Wellbeing
Retail & Commerce
Steps in the Co-Lab process:
Step 1.
Onboarding Call (30-45min)
Meet the Kantar team leading the work, share what you hope to learn, and discuss how your organization will apply the research.
Step 2.
Co-Lab Roundtable(90min, virtual)
Participate in a virtual Roundtable with other world-class organizations. Hosted by Senior Partner Don Abraham and members of Kantar’s Foresight and Sustainable Transformation Practices, this virtual session gives attendees the chance to engage with peers who are also passionate about access and its future.
Step 3.
The Future of Access Report
The Kantar team begins research and develops a Future of Access report that offers clear forecasts for how accessibility will evolve in coming years and the opportunities this will present brands and businesses. Report is delivered to sponsoring organizations. Past Co-Lab reports average 50-75pp.
Step 4.
Private Readout (90min)
The Kantar team presents project findings individually to each sponsoring organization, giving clients dedicated time to discuss implications and actions.
If you would like to participate or learn more, please contact:
Carmen Bohoyo carmen.bohoyo@kantar.com
Elizabeth Katsadouros elizabeth.katsadouros@kantar.com
Don Abraham don.abraham@kantar.com