Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Finance 75 Properties is a company specializing in selling Spanish Sun Coast real estate to Polish investors who dream of owning a house on the Costa del Sol. This interest has intensified due to the reports from Ukraine and information that war may be approaching Poland. Poles think about how to safely invest the money and have a place to escape in case of war. This unexpected event is a real game-changer because just a year ago, the priority was for the apartment to have the greatest possible investment potential, now customers are seriously considering living in what they buy.” – Streetscaper, Poland
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- Finance Eugene Investment and Securities recently launched ‘Stock Chart Surfing,’ a game that encourages the young generation to invest and teaches them general financial knowledge. In the game, characters ride waves made of stock charts in order to reach goals and obtain jewels. Each jewel reveals an important fact about investing, and can also be used to purchase costumes for user avatars. – Streetscaper, Korea
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- Experiences “Prostoria, a furniture design company, celebrated its 10 years in business through its installation of an oversized and climbable net pavilion, along with other oversized furniture pieces in outdoor spaces. They presented the “outdoor living room” as a gift to the public, with hopes that the net will bring feelings of comfort and pleasure into outdoor socializing.” – Streetscaper, United Arab Emirates
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- Experiences “Contemporary fashion brand GANNI partnered with independent publisher SAME Paper for a campaign to highlight serene outdoor spaces. At the heart of their “In Spring, Not to be Disturbed” campaign is the “Shanghai Park Map,” which highlights 20 ideal spots for outdoor productivity, from Changfeng Park and Zhongshan Park to unique locations like the underground area beneath the Puji Road Bridge.”-- Streetscaper, China
