Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Health and Wellness Dopamine Land offers multisensory installations designed to boost dopamine, the “happiness hormone.” This interactive museum encourages visitors to reconnect with joy and play through sensory exploration. Thanks to Musical Tiles, Keep Calm Forest, and other installations by local artist Cassie Troughton, kids have fun while adults get a break from daily routines, rediscover their inner child, and reconnect with emotions often overlooked in the rush of modern life. – Streetscaper, Australia
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- Health and Wellness Anidar is a luxury care center, or “joriwon,” where new mothers, after giving birth, are pampered for a few weeks before entering motherhood. At these centers, nurses deliver meals three times per day, and mothers are encourages to indulge in facials and massages. Child care classes are also available to help women transition into their new roles as mothers. – Streetscaper, South Korea
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- Health and Wellness Heineken 0.0, the brand’s nonalcoholic beer, hosted a pop-up sports and entertainment venue “Heineken 0.0 Station,” that focused on athletics, socializing, and entertainment. The park was open to visitors for training sessions, running tips, bike workouts, stretching, dance meetups, and more, all accompanied by DJs to energize attendees. As nonalcoholic drinks gains popularity among sports enthusiasts, Heineken demonstrates that its alcohol-free beers can be part of a balanced, active lifestyle. – Streetscaper, Brazil
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- Health and Wellness Makuira Beer Spa in Bogotá offers clients both beer-based treatments and pints of their favorite brew while relaxing in the sauna or tub. Created by beautician Glenda Bernal, the spa uses malt, wheat extract, and brewer’s yeast for the natural ingredients’ skin-nourishing properties. Clients can also enjoy head-to-toe beer-based massages or soak in a beer-filled Jacuzzi while drinking unlimited beer. The experience not only highlights the versatility of beer ingredients for spa treatments, but also supports local breweries. – Streetscaper, Colombia
