Cultural
Streetscapes
Global cultural correspondents sharing on-the-ground, futures-focused insights
Kantar’s Cultural Streetscapes Network observes, interprets and reports on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth. With backgrounds in academia, commerce, and creative services, Streetscapers are consistently exposed to novel patterns of emerging consumer behavior and use their sharp, future-focused perspectives to share nuanced local insights and innovations. Cultural Streetscapes help you establish foundational intelligence on categories; stay on-the-pulse of evolving consumer attitudes and behaviors; and gather global inspiration from leading markets around the world.
Typical Streetscaper Careers
Our network consists of 600+ Streetscapers in 140+ cities and 50+ countries. Imagine getting on-the-ground insights from people within the following professions…
A founder of a buzzy digital sustainability publication in London
A freelance semiotician and cultural analyst in Mexico who’s in-the-know about travel and hospitality
A brand and Communications Strategist in Japan who specializes in youth culture
An entertainment journalist reporting on the culture of music in South Africa
A set Designer and Art Director in Australia who creates pop-up events for food & beverage brands
Ways to Use Streetscapes
Discover
Establish foundational intelligence on categories, topics and attitudes around the world, with cultural nuance that only on-the-ground correspondents can provide.
Track
Keep your trend frameworks forward-facing. Be on the pulse of emerging consumer attitudes and behaviours.
Inspire
Collect creative stimuli from marketplace innovations. Learn from the leading edge across categories and geographies.
COVID-19: A Streetscapes perspective
See how you can use Streetscapers’ insights in a live report. We asked 20 of Streetscapers to comment on how daily behaviours have changed; what they think the long-lasting effects of the virus will be, and to provide examples of what companies and brands are doing in their local market in reaction to COVID-19.
Culture Carousel
See our Streetscapers’ local perspective on…
Artificial Intelligence
To launch Casper EV, Hyundai Motors launched a generative AI drawing contest where attendees engaged with AI-driven design to create personalized versions of the e-car. They used tools like Stable Diffusion with text prompting to generate their own vehicle wraps, backgrounds, and objects.– Streetscaper, South Korea
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- Retail Guzi stores are offline experiences where consumers fan out over the often solely digital AGC (anime, comics, and video games) culture. The specialty stores hold toys, posters, and more merchandise representing the bonds fans have with their favorite characters. Guzi store attendees consist of Gen-Z and Gen Alpha consumers who either grew up on or still participate in AGC. Because of AGC’s digital and content-centric nature, Guzi stores are often the only in-person touchpoints fans can interact with. – Streetscapes, China
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- Retail Sprite and local apparel brand Koaj collaborated on a clothing collection and hosted in-person events geared at encouraging Gen Z consumers to stay calm. Aiming to offer consumers a fashionable and fresh aesthetic, the “Don’t Get Hot, Cool Down” campaign features t-shirts, hoodies, and caps, each bearing Sprite’s signature green color and distinctive logo. The campaign advises consumers to take things easy, remaining calm and positive in the face of adversity. – Streetscaper, Colombia
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- Retail Local Support is a hotspot in the middle of Palermo, Buenos Aires. Though it is a retail experience, young adults are going to Local Support because it is seen as a cool hangout for those who aspire to be creatives with professions as fashion designers, visual artists, singers, DJs, rappers, and more. By day it’s a calm coworking space for remote workers and a studio for creatives. During their breaks, they can enjoy coffee and pastries, and shop for vintage clothes. At night, it transforms into a club with live DJ sets, pizza, amazing drinks, and local vendors selling their artwork. The street outside of Local Support is packed with Porteños and visitors alike, enjoying each other’s vibes and the music. – Streetscaper, Argentina
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- Retail Boucheron, a jewelry house hosted “La Maison,” is an experience in Riyadh in which guests could virtually try on jewelry using mixed reality, digital animations, and augmented reality technology. It aimed to pay tribute to Saudi Arabia’s cultural values, heritage, and traditions, by treating guests with a virtual timeless encounter in the world of jewelry. – Streetscaper, Saudi Arabia
