U.S. MONITOR
U.S. MONITOR is Kantar’s syndicated solution offering on-demand consumer insights, trends, and decision-making support for your entire organization. With U.S. MONITOR, you gain a holistic understanding of the American consumer with deep human insights, a comprehensive trends framework, and the support of a dedicated team of consultants to help you get smarter and save time.
Your U.S. MONITOR subscription will include:
DATA
Providing proof points
Full access to data from surveys of consumer attitudes, values, and lifestyle aspirations
CONTENT
Insights, trends, & big ideas
A mix of snackable insights, topical deep-dives, cultural trends, and strategic thought leadership, delivered weekly to keep your team informed and inspired
PEOPLE
An extension of your team
A dedicated team of consultants to support your needs and apply U.S. MONITOR insights to your business’s strategic priorities
Browse our latest reports
2026 U.S. Outlook: Blind Spots
Our annual look at the consumer marketplace explores the people, trends and challengers hidden in our blind spots.
2026 Youth Outlook: Common Ground
Offering a counternarrative to the Gen Z gender wars, this perspective shows how cultural and social breakdowns between Gen Z men and women aren’t as deep as headlines would have you believe.
Excerpt: Download on Affordability
This report offers a closer look at affordability to explain today’s environment through evolving macroeconomic realities, shifting cultural reference points and emerging consumer responses.
Excerpt: Download on Generative AI
A deep dive into the consumer adoption of, aspirations for, and apprehensions about this transformative technology.
Fine Print on Food
A topline look at how rising ingredient scrutiny doesn’t equate to ingredient literacy.