U.S. MONITOR
U.S. MONITOR is Kantar’s syndicated solution offering on-demand consumer insights, trends, and decision-making support for your entire organization. With U.S. MONITOR, you gain a holistic understanding of the American consumer with deep human insights, a comprehensive trends framework, and the support of a dedicated team of consultants to help you get smarter and save time.
Your U.S. MONITOR subscription will include:
DATA
Providing proof points
Full access to data from surveys of consumer attitudes, values, and lifestyle aspirations
CONTENT
Insights, trends, & big ideas
A mix of snackable insights, topical deep-dives, cultural trends, and strategic thought leadership, delivered weekly to keep your team informed and inspired
PEOPLE
An extension of your team
A dedicated team of consultants to support your needs and apply U.S. MONITOR insights to your business’s strategic priorities
Browse our latest reports
2025 U.S. Outlook: Values in Volatile Times
Our annual look at the consumer marketplace explores the evolution of personal values through the first half of the 2020s as consumers redefine ambition, agency, and acceptance.
2025 Outlook on Inclusion: Beyond DEI
How to navigate the charged politics and changing culture of America in 2025 and still drive growth with inclusion.
Spotlight on Women’s Health
Topline insights on the progress, challenges and innovation unfolding in women’s health today.
Excerpt: Download on Consumer Finances
A comprehensive look at the interconnected dynamics underpinning consumers’ financial wellbeing.
Excerpt: Spotlight on U.S. Latino Youth
This report provides compelling data that highlights the critical need for brands to invest in the growing power and influence of Latino youth.