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What’s Changed

Recent MONITOR Innovations & Upgrades

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More robust
future-forward content

Introduction of  a comprehensive trends framework, including macro and emergent trends

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Enhanced digital tools

New user friendly data dashboards, upgraded content platform and introduction of a searchable marketplace examples database

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Integration of Youth
and Identity & Inclusivity content

Global and U.S. survey and content expansion to better cover Gen Z, Gen Alpha, Hispanics, African Americans, Asian Americans and Americans with Disabilities

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Dynamic Values Framework

Introduction of a personal values framework that provides a quick view of critical values similarities and differences across consumer targets and geographies

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More timely and nimble insights

Quarterly surveys and quick-turn critical topic surveys and Streetscapes missions

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Vertical MONITOR expansions

Launch of Canada MONITOR, Sports MONITOR and China MONITOR

To learn more about the recent MONITOR upgrades, please complete the form below.