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What’s Changed

Recent MONITOR Innovations & Upgrades

More robust
future-forward content

Introduction of  a comprehensive trends framework, including macro and emergent trends

Enhanced digital tools

New user friendly data dashboards, upgraded content platform and introduction of a searchable marketplace examples database

Integration of Youth
and Identity & Inclusivity content

Global and U.S. survey and content expansion to better cover Gen Z, Gen Alpha, Hispanics, African Americans, Asian Americans and Americans with Disabilities

Dynamic Values Framework

Introduction of a personal values framework that provides a quick view of critical values similarities and differences across consumer targets and geographies

More timely and nimble insights

Quarterly surveys and quick-turn critical topic surveys and Streetscapes missions

Vertical MONITOR expansions

Launch of Canada MONITOR, Sports MONITOR and China MONITOR

To learn more about the recent MONITOR upgrades, please complete the form below.