Skip to content

Wellbeing & Me

Foresight Co-Lab

Although 2020 is behind us, the changes ushered in by the pandemic will reverberate across consumer life and the economy for years to come. This will be especially true when it comes to wellbeing, as the pandemic both accelerated existing health and wellness trends and surfaced new consumer needs that have yet to be solved for.

The message for business is clear: the way that people think about and pursue wellbeing is evolving quickly and brands need to better understand where consumers are now… and anticipate what will come next.

With this in mind, Kantar is convening the Wellbeing & Me Co-Lab for professionals working in insight, foresight, strategy & innovation.

Sponsors of the Co-Lab will receive:

  • An onboarding call and an initial set of insights about the changing wellbeing landscape, mined from MONITOR.
  • A Co-Lab roundtable with peers from other world-class organizations. Hosted by J. Walker Smith and Don Abraham, this virtual event will give sponsors the chance to debate the future and learn from each other.
  • The Wellbeing & Me research report describing how wellbeing will evolve and where opportunities will lie for brands in coming years. 
  • A private 60-minute briefing for each sponsor organization led by members of Kantar’s foresight and innovation team.

Five  Dimensions of Wellbeing that will continue to evolve in coming years

PHYSICAL
Physical-Icon
EMOTIONAL
Emotional-icon
SOCIAL
Social-Icon
ENVIRONMENTAL
Environmental-Icon
FINANCIAL
Financial-icon

From monitoring and management…

…to algorithmic prevention

From mental health awareness…

…to medical empathy

From the presence of good relationships…

…to the absence of bad ones

From environmental concerns…

…to environmental internalization

From rationing care…

…to building holistic financial health

“Health and wellness is no longer just a category or sector. It is a benefit that consumers want from every product and service. This was a rapidly emerging shift pre-pandemic, but the health challenges of the last 15-months have intensified it, and the biggest thing coming out of the pandemic is the reminder that nothing matters more than what people can do for themselves and how brands can adapt to help them achieve wellbeing.
This is the opportunity for brands moving forward—to give people the ability to be more involved in their own health. Certainly, this applies to those in the health and wellness space, but this is also about brands in every sector of the marketplace.”
                        J. Walker Smith
Knowledge Lead, Consulting Division
Wellbeing&Me-Quote

Foresight Co-Lab Reports and Briefings Available Now

Foresight-co-lab-email-header
The New Loyalty Equation

The increasingly central role of the home as a lifestyle and work hub will long outlast the pandemic’s end. Too much has changed for consumers to go back to pre-pandemic lifestyles and routines. The Home as Hub report and briefing are now available.

Home-As-Hub-for-Wellbeing-landing
Home as Hub

The increasingly central role of the home as a lifestyle and work hub will long outlast the pandemic’s end. Too much has changed for consumers to go back to pre-pandemic lifestyles and routines. The Home as Hub report and briefing are now available.

To participate in the upcoming Co-Lab Wellbeing & Me or to learn more, please complete the form below.