Understand today, create tomorrow
“People are more difficult to understand, trends are harder to stay ahead of and I don’t always have enough time or the right resources to identify what matters the most.”
MONITOR delivers the deepest insights into people’s passions and priorities, the most vital macro and emerging trends and a dedicated team of experts to help you get smarter and save time.
MONITOR is the only partner that can provide a truly comprehensive and integrated trends and insights solution
MONITOR can answer your diverse types of questions
Consumer & Market Insights
We need to reach Hispanic new moms, what are their pain points and passions?
Low-income consumers are a new priority for us, how do their values and attitudes differ from middle-class consumers?
What are the key differences between Millennials and Gen Z?
Trends & Forecasts
What are the key trends impacting our core consumers? Our category?
We are trying to understand how privacy issues of evolving. What tradeoffs will consumers tolerate in the future?
Where are sustainability trends going, and what will they mean for our business?
How do we become a more authentic brand and earn consumer trust?
What could an impending recession mean for my category and consumer?
What is the impact of diversity and inclusion on brand perceptions?
Our approach leverages differentiated perspectives
- Robust attitudinal & quantitative data: Our quantitative studies drill into the attitudes, values and priorities of consumers around the world
- A network of cultural correspondents: Our network of Streetscapersand our team of consultants scour the globe for new innovations and trend manifestations
- Supplemented with secondary resources: We utilize key secondary data resources, social listening and other AI powered insights platforms
- Enhanced by internal and external experts: We leverage a variety of thought leaders, futurists and category experts