Leagues Cup 2023
A New Day for North American Soccer
A Kantar Report
With competition coming from all corners, sports leagues are being challenged like never before to innovate and make the sports viewing experience more fulfilling and compelling for today’s fans.
The two most successful soccer leagues in North America are rising to this challenge. In 2023, Major League Soccer and Liga Mx are launching Leagues Cup, a bold, annual new tournament featuring ALL 47 of their respective clubs competing in a one-month, winner-take-all competition to determine the best of North America.
To explore this unique opportunity for brands and sponsors, Kantar Sports MONITOR has teamed up with MLS and Liga MX to develop a research-based white paper, “Leagues Cup 2023 – A New Day for North American Soccer”, which includes among its topics a detailed examination of the highly valuable but difficult-to-reach Leagues Cup audience.