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Gen Z and Finance

U.S MONITOR Infographic

This U.S. MONITOR infographic highlights the influence that parents continue to have over Gen Z and their finances and provides guidance for marketers looking to tap into this financially savvy generation. 

To learn more about Gen Z’s attitudes, values and behaviors, check out our complimentary U.S. MONITOR 2021 Generational Infographics.


All data are Kantar 2021 U.S. MONITOR (Q2), Top 2 Box on a 4 pt. agree / disagree scale.

To access the complimentary GenZ and Finances infographic, please complete the form below.